Selected Works

1. Green Stuff

Packaging & Branding
2025

Green Stuff is a matcha brand with goals to encourage non matcha drinkers, to be matcha drinkers. The work includes its logo system, packaging designs, a magazine ad, and the story.

2. Joe “POP” Dolce

Typography
2025

I created a custom typeface inspired by my late grandfather, who we call “Pop”. I spent some time collecting handwritten birthday cards, notes and some of his work that he left behind in order to develop this typeface.

3. Hulu Brand Audit

Layout
2025

I created a physical brand audit for Hulu highlighting the famous Hulu green as well as its logo, typography, icons, character illustrations, and all the other details that make up Hulu as a brand. This covers the rules for usage of the brand’s components.

4. UCF Club Soccer Logo

Logo Building
2025

I was given the opportunity to redesign the Women’s Club Soccer logo at University of Central Florida. It was so special creating something for my own team and even more exciting seeing it come to life on our new jerseys.

5. 2nd Hug

Logo & Branding
2026

Second Hug is a nonprofit organization dedicated to giving pre-loved stuffed animals a second life by collecting donated plush toys, professionally refurbishing them, and redistributing them to children in need. I developed the brand identity and supporting materials to reflect nostalgia and connection.

6. MUD

Logo & Branding
2026

MUD is a fictional ceramic studio built for beginners and experienced artists alike, where getting messy is part of the process. I created a brand identity that reflects a playful, welcoming space for hands-on creativity and exploration.

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Ava Vanecek

Graphic Designer