Ava Vanecek
Graphic Designer
About Me
C.V.
Selected Works
1. Green Stuff
2. Joe “POP” Dolce
3. Hulu Brand Audit
4. UCF Women’s Club Soccer Logo
5. 2nd Hug
6. MUD
Contact
1. Green Stuff
Packaging & Branding
2025
Green Stuff is a matcha brand dedicated to turning non-matcha drinkers, matcha drinkers. A main focus of making matcha approachable, fun, and easy for anyone to enjoy while promoting wellness through simple daily rituals. We want to connect “green” with feeling good. Long-term, Green Stuff aims to grow a community around mindful living and position itself as the go-to choice for people seeking clean energy with a little personality. The Finer Details
Dielines for matcha set box as well as the matcha powder tins.
Frogs are naturally green, full of energy, and just quirky enough to grab your attention. We wanted a character that makes people smile and feel welcome, even if they’ve never tried matcha before. Our frog isn’t just a logo, it’s a friendly face that helps take the pressure off and makes that first sip feel a little more fun.
Our rugged, organic style reflects the brand’s commitment to sustainability by echoing the textures and irregularities found in nature. Its hand-crafted feel reinforces authenticity and environmental awareness, guiding audiences toward an intuitive understanding of our eco-friendly values.
Point of Sale